Our Story: From High School to East Colfax
High school sweethearts who found their way back to one another, Jessica and Vince reconnected just before their 20th reunion in a way only the modern world could facilitate. A photo Jessica posted with Paula Deen—one of the most beloved American chefs at the time—caught Vince’s eye and sparked the conversation that changed everything. Although they were living half a country apart—Vince in Oklahoma City and Jessica in Los Angeles—that single connection led to a year of long-distance dating before Vince moved west to start their life together.
As their young family grew, the late nights associated with fine dining began to feel disconnected from the life they wanted to build. With a toddler and a baby at home, Vince realized that his lifelong passion for the perfect sandwich offered the ideal balance. He envisioned a concept that allowed for more traditional hours with a young family while creating something truly accessible. While fine dining is not always a frequent option for every household, he believed that high-quality, chef-driven food should be within reach for everyone. He first brought this vision to life at Del Rey Deli in Playa Del Rey, testing the recipes and hospitality that would eventually define their signature style.